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Find Your Ideal YouTube Subscriber from Scratch

by Thor Uram

Starting from scratch to build a YouTube channel can be daunting, especially when your goal is to reach a specific audience. This comprehensive guide will walk you through actionable steps to effectively reach and engage your specific niche audience, ensuring your content not only reaches them but resonates deeply with their needs and aspirations.

Define Your Value Proposition

Clearly outline the type of content you will provide (e.g., self-improvement tips, public speaking guidance, entrepreneurial advice).

Unique Selling Point

Identify what sets your channel apart (e.g., tailored advice for introverts, practical exercises, real-life success stories).

Optimize Your YouTube Channel

Channel Name & Description: Ensure your channel name and description reflect your focus. Use keywords like “self-improvement for introverts,” “entrepreneurial tips,” “public speaking.”

Custom Thumbnails: Design eye-catching thumbnails that clearly convey the video’s content.

Playlists: Organize your content into playlists (e.g., “Confidence Building,” “Sales Techniques,” “Public Speaking”).

Keyword Research: Use tools like Google Keyword Planner, Ahrefs, or TubeBuddy to find high-ranking keywords related to your content.

Consistency: Post videos regularly (e.g., weekly).

Engagement: Ask questions, encourage comments, and respond to viewers to foster a community.

Value: Ensure every video offers actionable advice or insights.

SEO Optimization

Titles: Use compelling, keyword-rich titles (e.g., “Top 5 Tips to Overcome Shyness and Build Confidence”).

Descriptions: Write detailed descriptions with relevant keywords.

Tags: Use tags strategically to increase discoverability.

Leverage Social Media

LinkedIn: Share your videos in relevant groups and write articles summarizing your videos with links.

Facebook Groups: Join groups focused on self-improvement, entrepreneurship, and public speaking. Engage genuinely and share your videos.

Twitter and Instagram: Use hashtags and engage with communities interested in personal growth and business.

Collaborate with Influencers

Guest Appearances: Reach out to influencers in your niche for guest appearances or interviews on your channel.

Cross-Promotions: Partner with similar channels for mutual promotion.

Engage in Online Communities

Reddit: Participate in subreddits like r/selfimprovement, r/Entrepreneur, r/publicspeaking. Offer advice and subtly share your videos.

Quora: Answer questions related to your niche, providing value and linking back to your videos.

Utilize Email Marketing

Build an Email List: Offer a free resource (e.g., a guide or checklist) to gather email subscribers.

Regular Newsletters: Send regular newsletters with tips, highlights from your videos, and personal insights.

Paid Advertising

Google Ads: Run ads targeting your specific keywords.

Social Media Ads: Use Facebook, Instagram, and LinkedIn ads to reach your target audience with tailored messaging.

Analytics and Feedback

YouTube Analytics: Regularly review your analytics to understand what’s working and what’s not. Adjust your content strategy accordingly.

Feedback: Actively seek feedback from your viewers through comments, surveys, or direct messages.

Consistency and Patience

Persistence: Building an audience takes time. Stay consistent with your posting schedule and continuously improve based on feedback and performance.

By following these steps, you can systematically build a targeted audience for your YouTube channel and effectively reach the people who will become your ideal customer.